NYC: Audi Launches Sport Brand

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America


In the past decade Audi has more than established itself within the sport and luxury categories.   They have gone from being a little recognized brand at the end of the 90’s to one of the most desired car brands on the market today.

This Wednesday at the New York Auto Show, Audi of America further stepped up its game and launched the all new Audi Sport brand.  Joining Audi R and RS models will be corporate motorsports, customer racing, the Audi Sport collection and performance parts.  

New vehicles to the Sport brand line-up include the 2017 R8 V10 Spyder, the all-new 2018 TT RS, the 2017 and 2018 RS 3 (available for this first time stateside this summer), and the all-new RS 5 coupe (coming during the first half of 2018).

Entering the customer racing program will be the all-new Audi R8 LMS GT4.  Modeled after the production R8 V10, the R8 LMS GT4 will make its racing debut this spring at the Nurburgring 24-Hour.  This new race car is ideal for the amateur sect as it has a comfortable purchasing price and overall ownship cost for the segment.

Audi Exclusive and Audi Collection will feature a myriad of ways to integrate the brand into the consumer lifestyle.  Customization options for interior and exterior, as well as a full apparel, office good and replicas line will be made available to Audi enthusiasts everywhere.

As of now, more than half of Audi dealerships have taken the leap to become Audi Sport dealers.  For more information on the exciting new offerings, visit http://www.audiusa.com.

In the meantime, I’ve included some drool worthy photos of the 2018 RS 5 Coupe to keep you satisfied until the new Audi Sport makes it way to a dealership near you.

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America

The 2018 Audi RS 5 Coupe Interior. Image courtesy of Audi of America


SUV Spotlight: Range Rover Sport SVR

Range Rover SR 7

Range Rover Sport SVR ©Jaguar Land Rover Limited

While the Range Rover Sport SVR isn’t new for 2016, I felt as the fastest Land Rover ever produced, it deserved its turn in the Automobheels “SUV Spotlight”.   This baby did the infamous Nurburgring in a cool 8 minutes and 14 seconds, giving it one of the fastest times ever recorded by a SUV in standard production.

Range Rover SVR 7

Range Rover Sport SVR ©Jaguar Land Rover Limited

Many car consumers like to take a look at the inside of a vehicle. They are interested only in the creature comforts it can offer.  Does it have heated seats?  Does it have a sunroof?  Does it have navigation and streaming audio?  Does it have programmable seats and mirrors?  While I am a fan of all of these features, first and foremost, I want to know what lurks beneath the hood.  I don’t care how many features a car has, if it is gutless, I want no part of it.

Range Rover SVR 6

Range Rover Sport SVR ©Jaguar Land Rover Limited

The SVR delivers on everything.  Her contoured hood houses a beast of an engine, the range-topping 5.0-litre supercharge V8, producing 550PS and 680Nm.  The accompanying ZF 8HP70 8-speed automatic  transmission and four-wheel-drive chassis help keep the beast in line, no matter what the weather conditions.  She’ll do 0-60mhp in 4.5 seconds and maxes out at an electronically controlled top speed of 162mph.  Working in tandem with the powerful engine, the transmission shift strategy is constantly monitoring the acceleration, brake inputs, lateral cornering forces, kick down requests and gradient severity to choose one of the 25 pre-determined programs to ensure the SVR seamlessly adapts to the driver’s behind the wheel behavior and road conditions.  The transmission also allows for driver control by offering paddle shifters along with the standard gear lever.  Drivers can easily swap between automatic and manual mode.

Range Rover SVR Interior

Range Rover Sport SVR Interior ©Jaguar Land Rover Limited

Some would say given the amount of attention given to the engine, the refinement and luxury might have been slightly overlooked.  Not so, it delivers again on all fronts.  The SVR has received several enhancements to its exterior.  The front bumper has been fitted with beefy looking trapezoidal air intakes, while the hood receives Range Rover script, revised vents and a new grill.  Further contouring the vehicle, the side has been fitted with new, distinctive moldings, while the back has been given a high level spoiler and SVR-unique quad exhaust pipes.  At first glance one might think these revisions were for visual effect only.  However, Land Rover made no adjustments that do not serve a specific purpose.  The larger air intakes on the front allow for more airflow to the charge air coolers that channel air into the engine, the new front bumper’s NVH comb is fitted to ensure wind noise is reduced, along with front-end lift, allowing the front tires to retain a high level of grip, and the rear spoiler reduces lift and balances the new front bumper.

Range Rover SVR Interior2

Range Rover Sport SVR ©Jaguar Land Rover Limited

The SVR is available in seven colors, including the SVR exclusive Estoril Blue.  A contrasting Santorini black roof comes standard and works with the body-color side moldings, giving it an intimidating look and feel. Throw in the comfy, yet distinctive leather sport seats and the interior gives the driver the ultimate high-performance vehicle experience.  The interior is available in four rich colors with standard aluminum trim detail.  Carbon fibre trim for the door panels, center console, dashboard and steering wheel is optional.

Range Rover Sport SVR

Range Rover Sport SVR ©Jaguar Land Rover Limited

“The Range Rover Sport SVR is the ultimate in premium performance,” said Land Rover Design Director and Chief Creative Officer, Gerry McGovern. “Crafted by Land Rover’s ‘Special Vehicle Operations’, its performance-focused design revisions clearly differentiate the most powerful Land Rover ever produced from existing derivatives with its ground-hugging, assertive stance and additional road presence. This striking evolution retains the trademark DNA for which the Range Rover Sport is so widely acclaimed.”

With a base MSRP of $111,350, the price does limit the amount of consumers able to take advantage of the enviable performance, engineering and style this SUV delivers.  However, for those of you who do have over a hundred grand to drop on a mode of transportation, little else will get you where you want to go as quickly or as fiercely.  Happy Driving.

SUV Spotlight: Ford Explorer

2017 Ford E XLT Sport

2017 Ford Explorer XLT Sport Appearance Package ©Ford Motor Company

As promised, February is the month of SUVs on Automobheels.com.  I will be reviewing all types of SUVs. Everything from the practical and affordable to the super luxurious and pricey.

First up, Ford Explorer, the best selling SUV in the world over the past 25 years.  That’s quite a claim, and quite a bit of time in the world spotlight, however, with the new 2017 Explorer XLT Sport Appearance package, they prove why they deserve it.

2017 Ford E XLT Sport Rear

2017 Ford Explorer XLT Sport Appearance Package ©Ford Motor Company

With SUV sales expected to grow over the next decade, Ford is ramping up options for the 160 million boomers and millennials who will be lining up to buy this type of vehicle.  “As members of the 80-million-strong millennial age group enter their prime child-rearing years, a leading indicator of more SUV sales, nearly 80 million aging baby boomers continue to prefer their SUVs,” said Mark LaNeve, Ford Motor Company vice president of Marketing, Sales and Service. “It’s a demographic double whammy and it all points to one thing – more SUVs for the foreseeable future.”  Along with that growing demand, Ford has also tapped in to the fact that SUV consumers want unique and customized, which is why they are offering the new trim for 2017.  They want their consumers to have more choice and more options when buying their new vehicle.  “In the market right now, across all our SUVs, customers are looking for unique colors, wheels and interior appointments,” said Omar Odeh, Explorer brand marketing manager. “We’ve worked closely with Ford Design to deliver a unique look that will resonate with customers.”

2017 Ford E XLT Sport Interior

2017 Ford Explorer XLT Sport Appearance Package Interior ©Ford Motor Company

Enter the new Explorer XLT Sport Appearance, with multiple updates to the both the interior and exterior including:

  • 20-inch Magnetic Gray wheels
  • Magnetic Gray grille
  • Magnetic Gray mirror caps
  • Magnetic Gray rear appliqué
  • Ebony Black body side cladding
  • Black roof rack
  • Explorer hood badge
  • Dark Earth Gray leather for front seats, including outer bolsters by premium leather maker Salerno; Dark Earth Gray Miko® suede for seat back uppers and inserts with Umber scrim, and door trim inserts; Umber contrast stitching
  • Explorer logo floor mats

The new trim also comes equipped with the stellar standard features expected from Ford, including a 3.5L V6 engine, Intelligent Access with push-button start, 10-way power driver’s seat with lumbar support, Sync®3, LED fog lamps and more.

2017 Ford E XLT Sport Rim

2017 Ford Explorer XLT Sport Appearance Package 20-inch Magnetic Gray Wheels ©Ford Motor Company

“Our Sport Appearance philosophy is rooted in the fact that we know exterior appearance is the No. 1 consideration in SUV purchase decisions,” said Odeh. “The XLT Sport Appearance Package is a dramatic offering that gives customers another attractive option.”  Add to the sporty appearance the EcoBoost® engine available in every nameplate at Ford, and consumers not only decrease fuel emissions, but look good while doing it.

With the introduction of the XLT Sport Appearance Package option, Ford has positioned itself well to capture the growing SUV market in the next year.  They are actively taking into consideration consumer trends and demands and making it available to their customers.  The new XLT Sport Appearance Package model looks to have it all: a stylish and sporty interior, some decent power under the hood, and one mean looking exterior.  I can’t wait to take this baby for spin when it’s available.