If you aren’t a Denver Broncos or Carolina Panthers fan, then you’re probably a lot like me. You watched the Super Bowl purely for the commercials because you didn’t give a crap about who actually won. With so much pressure on advertisers to turn out great material, this year did not disappoint. As usual, the car companies delivered quite a few entertaining spots during the best few hours of ad space for the year.
Numerous celebrities made appearances in this year’s car ads. Hyundai knocked it out of the park with Ryan Reynolds. Watching those girls cruise through Ryanville almost made me consider buying a Hyundai. Kevin Hart’s performance as an overzealous dad relying on his Hyundai Genesis’ trusty Blue Link Car Finder app to protect his teenage daughter’s virtue was also genius, and has me hoping the Bavarians catch up with this tech by the time I have a teenage daughter roaming the streets. Kia joined Hyundai in the celebrity endorsement ring, casting the always brilliant Christopher Walken as the “Walken Closet” who pushes a boring consumer to live a little in the all-new Optima.
Animals also got screen time this year. Subaru tapped in to utter cuteness featuring two dogs out on a dinner date who become disgruntled when their Subi gets taken for a joyride by a clever feline. And who could ignore a herd of sheep singing Queen? Honda definitely came up with a creative and memorable way to showcase their new Ridgeline with stereo speakers in the truck bed.
Finally, auto makers turned to sentiment to drive home their messaging. For the 2017 R8 V10, Audi featured a former space commander and his son in a tear-jerking storyline in which the commander gets to relive his youth at the helm of a rocket via a joyride in the R8 V10. Automotive accessories company WeatherTech tugged at American heart strings by driving home an all-American made message. And finally, Jeep took viewers on a journey spanning 75 years of the company’s history and reminded us all of its patriotic beginning.
I also found humor in the Toyota Prius “Heck on Wheels” and “The Longest Chase” ads. Let’s be honest, a car chase in a Prius is highly unlikely, but the tongue and cheek way it’s portrayed in the ad is brilliant. Toyota obviously knows their audience. I also love the new #GoPriusGo. Very clever.
For a look at all of this year’s Super Bowl car ads in one place, check out the link below to AutoWeek’s web page and read more about each ad.