NYC: Audi Launches Sport Brand

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America


In the past decade Audi has more than established itself within the sport and luxury categories.   They have gone from being a little recognized brand at the end of the 90’s to one of the most desired car brands on the market today.

This Wednesday at the New York Auto Show, Audi of America further stepped up its game and launched the all new Audi Sport brand.  Joining Audi R and RS models will be corporate motorsports, customer racing, the Audi Sport collection and performance parts.  

New vehicles to the Sport brand line-up include the 2017 R8 V10 Spyder, the all-new 2018 TT RS, the 2017 and 2018 RS 3 (available for this first time stateside this summer), and the all-new RS 5 coupe (coming during the first half of 2018).

Entering the customer racing program will be the all-new Audi R8 LMS GT4.  Modeled after the production R8 V10, the R8 LMS GT4 will make its racing debut this spring at the Nurburgring 24-Hour.  This new race car is ideal for the amateur sect as it has a comfortable purchasing price and overall ownship cost for the segment.

Audi Exclusive and Audi Collection will feature a myriad of ways to integrate the brand into the consumer lifestyle.  Customization options for interior and exterior, as well as a full apparel, office good and replicas line will be made available to Audi enthusiasts everywhere.

As of now, more than half of Audi dealerships have taken the leap to become Audi Sport dealers.  For more information on the exciting new offerings, visit http://www.audiusa.com.

In the meantime, I’ve included some drool worthy photos of the 2018 RS 5 Coupe to keep you satisfied until the new Audi Sport makes it way to a dealership near you.

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America

The 2018 Audi RS 5 Coupe Interior. Image courtesy of Audi of America


Porsche Boxster Spyder Premiere: NYC

2016 Porsche Boxster Spyder Photo Credit: Porsche

2016 Porsche Boxster Spyder Photo Credit: Porsche

This week Porsche debuted the latest incarnation of the Boxter Spyder at the 2015 New York International Auto Show, just in time for convertible weather. According to the press release, Porsche is characterizing the car as a “pure sports car”.

From a performance perspective, the Boxter Spyder is right on par. They’ve given it a firmer suspension by lowering it 20mm, given it the 911 Carrera S braking system, better steering and a beefier 3.8-liter horizontally opposed six-cyclinder engine that will now deliver 375 hp instead of the 265-315 hp found in the 2014 model.  This lady has also lost some holiday weight and is the lightest and most powerful Boxster to hit the assembly line yet.  She’ll do 0-60 mph in 4.3 seconds and top out on the track at 180 mph, which means you’ll definitely feel the wind whipping through your hair.

2016 Porsche Boxster Spyder Photo Credit: Porsche

2016 Porsche Boxster Spyder Photo Credit: Porsche

What I find less impressive about this car is the still manual top.  If I’m paying $82,000 for a car, I’d like to be able to push a button and have the top lowered for me.  Another issue for me is that neither air conditioning nor a radio are standard equipment. According to Porsche this ensures the Boxster still retains its “traditional roadster character”.  The car is lighter weight without the aforementioned characteristics, so from a performance perspective, a die hard would happily give up these features.  For me, I need an automatic top, some tunes and cool air to accompany my need for speed.  The saving grace is an audio system and air conditioning are available at no extra charge for those who don’t mind a little extra weight.

2016 Porsche Boxster Spyder Interior Photo Credit: Porsche

2016 Porsche Boxster Spyder Interior Photo Credit: Porsche

One thing I do love about this model is it’s only available in a manual transmission.  I know you LA drivers are probably cringing, thinking of battling traffic in a manual. However, I applaud Porsche for this decision.  Real sports cars should be stick shift and they should be driven by people who know how.  As nice as the new dual clutch automatic transmissions are, there is just something about an old-school manual transmission.  YOU are in full control of the car and YOU say when it’s time to shift gears.  For me, that is the ultimate driving experience, and Porsche has taken great care with this model to ensure their consumers get it.

2016 Porsche Boxster Spyder Photo Credit: Porsche

2016 Porsche Boxster Spyder Photo Credit: Porsche

I also think this is the most beautifully designed Boxster Spyder to date.  The lines are elegant and refined and Porsche kept it classic by paying tribute to the 718 Spyder of the 60’s with the streamliners that extend along the rear lid behind the headrests.  They also made sure to keep the vehicle’s silhouette in tact with the fins that stretch from the top to the rear and with the front and rear fascias.

Overall, the look and styling of the car make it appealing, as does the faster engine. Porsche continues to keep its cars uniquely “Porsche”, which is perfect considering that’s why most people buy the brand.  If you’re okay with putting the top down with your own two hands, then based on the specs, this could be the car for you.