NYC: Audi Launches Sport Brand

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America


In the past decade Audi has more than established itself within the sport and luxury categories.   They have gone from being a little recognized brand at the end of the 90’s to one of the most desired car brands on the market today.

This Wednesday at the New York Auto Show, Audi of America further stepped up its game and launched the all new Audi Sport brand.  Joining Audi R and RS models will be corporate motorsports, customer racing, the Audi Sport collection and performance parts.  

New vehicles to the Sport brand line-up include the 2017 R8 V10 Spyder, the all-new 2018 TT RS, the 2017 and 2018 RS 3 (available for this first time stateside this summer), and the all-new RS 5 coupe (coming during the first half of 2018).

Entering the customer racing program will be the all-new Audi R8 LMS GT4.  Modeled after the production R8 V10, the R8 LMS GT4 will make its racing debut this spring at the Nurburgring 24-Hour.  This new race car is ideal for the amateur sect as it has a comfortable purchasing price and overall ownship cost for the segment.

Audi Exclusive and Audi Collection will feature a myriad of ways to integrate the brand into the consumer lifestyle.  Customization options for interior and exterior, as well as a full apparel, office good and replicas line will be made available to Audi enthusiasts everywhere.

As of now, more than half of Audi dealerships have taken the leap to become Audi Sport dealers.  For more information on the exciting new offerings, visit http://www.audiusa.com.

In the meantime, I’ve included some drool worthy photos of the 2018 RS 5 Coupe to keep you satisfied until the new Audi Sport makes it way to a dealership near you.

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America

The 2018 Audi RS 5 Coupe. Image courtesy of Audi of America

The 2018 Audi RS 5 Coupe Interior. Image courtesy of Audi of America